Adlink – Powered by Spectrum Reach
Digital Banners, Paid Social, Email, Web, & Packaging
For Spectrum Adlink’s launch, we were tasked with creating a set of distinctive touchpoints that would reflect the brand’s deep connection to Los Angeles. Our mission was to show that Spectrum Ad-Link truly understands the city. We designed assets that incorporated iconic imagery from across LA—from Dodgers Stadium to the Hollywood Sign to Rodeo Drive—capturing the city’s essence in every detail.
The campaign included digital banners, social media posts, a landing page, and a series of print pieces designed to be mailed inside unique, themed mailers: one with popcorn and another with sunglasses, offering a playful and memorable unboxing experience. We also designed a custom can label for canned seltzer, incorporating the vibrant, energetic spirit of LA. The result was a campaign that felt authentic, local, and unmistakably LA, making Spectrum Ad-Link’s launch a memorable moment in the city’s dynamic landscape.
Jen Jones 