For our client GoodRx, a prominent telemedicine company offering discounts on prescription medications, I created numerous different materials including print mailers, in-office promotional material, social media posts, emails, and landing pages. Working under the direction of my Creative Director at LIFT, I translated complex medical and prescription information into visually engaging designs that engaged with our target audience and encouraged them to use GoodRx for themselves.
The most critical element I worked on for GoodRx is their Prescription Savings Card that is presented to pharmacists in order to get a discount. We worked closely with GoodRx’s internal team to redesign the card to be more functional and easy to understand. The final product, along with the accompanying stand, can be found in doctor’s offices and pharmacies all over the country.