UI/UX
For LendingClub, a leader in the financial lending space, I played a pivotal role in shaping the visual identity and communication strategies for their email and direct mail campaigns. I was responsible for translating complex financial concepts into compelling visual content that resonated with the many different sectors of our target audience. Collaborating closely with my Creative Director and Copywriter, I created captivating visual materials for various campaigns, including email, direct mail, and landing pages, ensuring brand consistency and message clarity. Whether designing eye-catching emails to promote new financial products or creating engaging infographics to explain lending processes, my work contributed to enhancing LendingClub's brand recognition and customer engagement. Through a keen understanding of design principles, market trends, and user behavior, I successfully contributed to driving customer acquisition and trust in LendingClub's innovative financial solutions.
I also worked closely with LendingClub’s newest offering, a browser extension called Stackit. We developed numerous evergreen and seasonal emails for the campaign and created a cohesive visual style and template to create brand recognition.