During the year that I worked on the Sparklight brand, I successfully launched three seasonal campaigns consisting of both direct and shared mail, paid social, digital display ads, video, and even radio spots. These campaigns all had to maintain a cohesive look and feel while still feeling fresh and brand-forward. I was an integral part of the design team for all three campaigns, from the concepting stages all the way up to final delivery of assets. During this process, I also was in charge of managing multiple freelancers from animators to voice talent. This involved storyboarding for both digital display banners as well as :15, :30, and :60 second video spots, communicating animation and transition effects to our animator, and overseeing production and making final edits. In terms of directing voice talent, I developed materials from our storyboarding and scripts to provide the voice talent with proper reference material as well as directed them through the recording process.